IMPACT OF THE ENVIRONMENTAL VARIABLES ON ATTITUDES TOWARD SUSTAINABLE FASHION PRODUCTS THE ROLE OF SOCIAL MEDIA ENGAGEMENT
(A2020-64151)

AUTHORS

Esra Genç, Ankara University; Özge Dinçer, Ankara University, Graduate School of Social Sciences; Alper OZER, Ankara University

KEYWORDS

Self-expression; environmental variables; sustainable fashion products

ABSTRACT

This study aims to determine how individuals connect with the environment while expressing themselves and how this affects their attitudes toward sustainable fashion products. This is accomplished by using reasoned action theory to see to what extent these relationships are affected by social media engagement. The model created within the scope of the study is tested with structural equation modeling. The findings suggest that self-expressiveness has a positive effect on environmental variables. Environmental variables has a positive effect on attitude toward sustainable fashion products as well. It is expected to make significant contributions to businesses and designers in the sustainable fashion products sector. Additionally, it is expected to provide new perspectives in the literature in consumer behavior.